Hello again!
In case you missed it on the homepage, my name is JD. I am a product and growth strategist from Cincinnati with nearly 20 years of experience in conversion rate optimization (CRO), user experience design (UX), and usability testing. I have spent the last ten years working in the online e-commerce space focusing on food and food product distribution with Central Restaurant Products and Hubert, a division of TAKKT Food Services.
I have had the pleasure of working closely with companies such as Coca-cola, LensCrafters, Pearle Vision, OneSight, Champion, Dover Corporation, Pump Solutions Group, Hexion, Dayton Children's Hospital, White Castle, and more.
3 Fun Things
I Am A
Trained Chef
I went to the Midwest Culinary Institute.
I Once Walked Through Clouds
On a trip to Maui, I hiked to the top of a volcano.
I Love A Great Spooky Story
My favorite is The Haunting Of Hill House.
Work History
TAKKT Food Services
Role: Conversion Rate Optimization & Testing Lead
As a member of the E-Commerce team, I directly work with Management, Marketing, IT, Sales and third-party services to provide data backed guidance in order to improve the customer's online experience in alignment with business objectives.
Responsible for:
- Identification of customer patterns.
- Monitoring of pain points and friction events.
- Customer research.
- Creation, scheduling, and management of online testing.
- Creation of customer surveys.
- Working with design lead to coordinate customer feedback with business objectives.
- Development of front-end code necessary for testing.
- Documentation of research and test results.
- Creation of and updating of Google Analytics data reports.
- Management of Google Tag Manager.
- Presentation of results to various levels of management.
Graphica
Role: Senior Front-End Web Developer
As a member of the web team, I worked closely with customers and internal Account Management teams to create valuable digital user experiences for online properties and conventions.
Responsible for:
- Project management or digital properties.
- Website development.
- Server and database management for internal and customer properties.
- Creation of digital convention media and displays.
- Technical writing that defined the language, function and care of tools and technology.
- Customer onboarding of new digital technology.
Champion Window Mfg.
Role: Senior Web Designer
As a member of the marketing team, I was tasked with the digital implementation of their company wide rebrand, the structural modernizing of the aging Champion Window website, microsites, and the update of their online advertising efforts.
Responsible for:
- Implementation of the company wide rebrand across the the main Champion Window website and satellite microsites.
- Project management.
- Development of an enterprise level content management system.
- Usability testing.
- Management of online advertisements.
- Creation of training materials and defining of best practices for digital content handled by the Champion Window marketing team.
DeanHouston+
Role: Web & Graphic Designer
As a member of the production team, I worked with the account management team to create new online website experiences.
Responsible for:
- Creation of websites from concept to completion.
- Update of content management systems.
- Cleaning and preparation of website content for rebranding and new service implementations.
- Setup of analytic properties and generation of data reports.
Skillset:
Project Management
User Experience Design (UX)
Front-End Website Development
User Research
Usability Testing
Design Thinking
Documentation
Pattern Libraries
Technical Writing
What People Think Of Me
JD consistently demonstrates a strong customer-first mindset. He takes full ownership of his responsibilities, is responsive, meets deadlines, and accepts accountability for outcomes. Through clear, simple communication and steady resilience in the face of challenges, JD consistently moves work forward and remains a reliable, impactful contributor to the team.
I have worked with JD on every level of web production from conception to completion. He is a very hard worker and a loyal employee. His attitude towards his job is extremely positive and he is always willing to help out.
I have been consistently impressed with JD's attitude and productivity during the time that he has worked with us. He has proven he can be trusted, is very reliable and is an individual in whom I have the utmost faith.